A Return To Classic Apple
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Last night saw Apple launched a number of new products. The iPhone 6, the iPhone 6 Plus, the Apple Watch and Apple Pay. For the first time since Steve Jobs passing it seemed as if Apple had rediscovered that ability to bring us something new.
The new iPhone 6 is a 4.7 “ device and has been described as a hybrid of an iPhone and iPod touch that is incredibly light and thin. Even the bigger iPhone 6 Plus has surprised commentators in the same way and is immediately drawing compliments for the screen resolution which is amazing to watch videos and take pictures on. A neat feature on the larger phone is if you double tap on the Touch ID home button it reduces all of the icons to within easy reach of your thumb.
Apple will be taking pre-orders for the new phones from September 12th the shelves on the 19th whilst the Apple Watch is not the first smart watch to appear Apple’s mandate has always been not to be first to market but be the best. The Watch which will need an iPhone paired to it to work should be with us in early 2015.
Apple did not go into the functionality of the new Apple Watch last night saying that we would hear more over the coming months. However, we know that the watch will be water resistant but you will have to take it off if you want to go for a swim. It will also have an in built microphone allowing you to make calls direct from the watch allowing people of my generation to pretend to be Michael Knight calling for KIT!
Finally, Apple introduced us to Apple Pay. Tim Cook describes the technology as a “dagger through the heart” of credit cards. The mobile payment initiative will allow users to pay for items either by waving the iPhone or Apple Watch at a checkout counter or by using the Touch ID after clicking the Apple pay button in an app like Uber.
First reports that came out of the event last night suggested that the system was incredibly easy to use. Apple states that the new system is incredibly secure but in light of the recent iCloud security issues it will be interesting to see how consumers take to the new technology. It begins to roll out in the US later this month with the release of iOS 8.
What did you think of Apple’s keynote last night? Are you excited about the new Apple Watch? Let us know @mygeex
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